Challenge: To rebrand a local charter school from a previous name with negative history to a new image and brand with a clean look and feel to new prospective students.

 

Solution: DICG created a new visually appealing brand by utilizing the old color palate and introducing new and engaging collateral material and digital elements. DICG organized and categorized and integrated media campaign developed to introduce the brand and replace the old brand history with fresh images and elements that drove a new brand message.

CREATIVE DESIGN FROM THE GROUND UP

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